Managing Director & Founder
Adem Ali
- 2026 Utility Awards finalist · Utility Person of the Year


Adem founded Utilizer after seeing how energy intermediaries treated their customers: hidden fees, biased tenders and recommendations nobody could check. As Managing Director and Founder, he brings a corporate career of nearly three decades to the way he leads the business, and he pushes for the best available outcome for every client.
Utilizer is independent and fee-based, and Adem says so plainly: the fee is disclosed up front, paid by the provider the client selects, and the same whichever provider that is. He is outspoken about bad practice in the market, particularly embedded networks where tenants and owners corporations have no easy way to check what they are paying.
Like everyone here, he works to the same standard: we disclose what we earn, we test the whole market, and we stay in the relationship after the contract is signed.
Ask Adem about
- Embedded networks
- Where the market is heading
- Independent advice
- Sustainable energy solutions
Ask me about embedded networks, and where the energy market is heading
Get in touch
Talk to Adem
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